Criminals are capitalizing on the urgency behind gift-giving celebrations such as Black Friday, Cyber Monday, Christmas, and Hanukkah. Counterfeit activity has grown more than 50% from September through November, with a 27% increase over the course of November alone, according to Fortra’s PhishLabs.
Retail brands are increasingly targeted with fraudulent advertisements, fake social accounts, and falsely branded websites. These multipronged counterfeit campaigns redirect sales and compromise consumer data using brand recognition, the same component critical to driving sales within the retail industry.
Cyber attacks targeting retail brands have increased dramatically over the last year. Since Q3 2021, retail has experienced a nearly 500% increase in attacks on social media alone. Counterfeit websites and look-alike domains are also among the top threats to online retailers.