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Imitation May Be the Highest Form of Flattery, But Brand Impersonation Is Not
By Heather Wiederhoeft on Mon, 08/25/2025
Imitation is often the clearest sign your brand is making an impact. Whether through a viral moment or a market-defining launch, your success doesn’t just capture attention. It sets the pace, inspiring both competitors and collaborators to follow your lead.But when imitation crosses the line into online brand impersonation, the effects shift from flattering to potentially disastrous. Deceptive...