Social media has transformed how people and businesses connect — creating new opportunities, but also new vulnerabilities. A decade ago, platforms like Facebook and Twitter reigned supreme. Today, the ecosystem has exploded into a complex web of networks used by over 5.2 billion people worldwide. This massive, constantly shifting digital landscape offers threat actors countless entry points, making it critical for security teams to understand the evolving risks and develop strategies to protect their organizations.
This guide explores the scope and nature of the social media threat landscape, the industries most affected, and how to transform social media data into actionable intelligence. It also outlines effective mitigation strategies. To successfully defend against social media threats, security teams should:
- Understand the different threat types and identify which apply to your organization
- Create defined criteria to curate intelligence
- Develop relationships that will lead to effective mitigation