Blog
Defending the Digital Brand: Why CISOs Must Lead the Charge
By Heather Wiederhoeft on Tue, 09/30/2025
Once considered merely a marketing issue, brand protection has transformed into a strategic imperative. In today’s global digital arena, brand protection must contend with a surge of adversarial methods, including AI-driven impersonation, social phishing, and counterfeit marketplaces.The consequences of neglecting brand protection are significant: Businesses risk direct financial losses,...