Counterfeit threats, such as fraudulent ads and look-alike domains, are on the rise especially with the expansion of e-commerce and online consumer-to-business interaction. However, the collection and mitigation of counterfeit activity can be complicated.
Prioritizing relationships with platforms and providers along with collecting data showing evidence of abuse can accelerate the mitigation process and better protect your organization from unauthorized activity.
This playbook examines the following to help better navigate these growing threats:
- The most common types of counterfeit activity
- How to collect intelligence on counterfeit threats
- Strategies to curate and mitigate counterfeit threats
While time-consuming, successfully mitigating counterfeit activity is a critical part in protecting your organization’s brand, data, and reputation.
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