You did it! You can now take a quiz and accurately answer "What Is DMARC?"! Next you've generated your DMARC record, implemented your policy, and authenticated your email domains. DMARC is no easy feat in itself and now, after DNS requests, third-party conference calls and writing internal policies, you are ready...to enforce a stricter DMARC policy!
If your DMARC policy has been set to p=none for months, you've likely had the chance to review who is sending email under your brand name and determine which of those are legitimate—and which are not. This is an important step in any DMARC implementation and is necessary in order to make sure that legitimate senders are not blocked from delivering email once the policy becomes more strict. Without spending some time reviewing those senders, a stricter DMARC policy could result in legitimate emails from third-party senders like Marketo, Salesforce, and Mailchimp from being delivered to your customers, partners, and employees. They say ignorance is bliss, but unfortunately when you're still living in the world of p=none, spammers and cybercriminals can take advantage of your domain. Only by implementing a stricter policy will you be able to block them at the door and let the world know that you truly care about your consumers and your brand. The question thus becomes, which policy will you choose? Do you go immediately to p=reject, or do you dabble with p=quarantine? Which is truly the better option for your organization? Before making this lofty decision, you need to understand what happens when you implement either policy.
Implementing a DMARC Quarantine Policy
A quarantined email will still be accepted by the receiver, but the receiver will decide how they want to implement the quarantine policy.
- Quarantine: If the email receiver has a quarantine mailbox, this is where the message will be delivered. It will then be up to the administrator of the mailbox to decide if the email gets delivered or thrown away.
- Deliver to spam: If the email receiver hosts the recipient’s mailbox, then the receiver may have the option to deliver non-compliant email into the recipient’s spam folder. The receiver would then have the option to determine if he or she would like to move it to the inbox.
- Aggressive anti-spam filtering: Most receivers will see quarantined messages as something that is spam-like and could add additional scoring to the message itself. This additional step would allow the receiver to block the message due to its high spam scoring.
Some think quarantine is a great testing option, as it allows companies to start flexing their DMARC muscles slowly until they feel 100% confident that the right emails are passing and the wrong emails are failing. However, if DMARC is still not completely configured and you have legitimate email being quarantined or marked as spam, receivers will begin to associate the domain with the junk emails—ultimately hurting your brand—such as Merck & Co. was experiencing when they came to Agari to find a solution. In this respect, a quarantine policy should be something to take just as seriously as a reject policy.
Implementing a DMARC Reject Policy
A DMARC "p=reject" policy will allow you to ensure that all malicious email is stopped. As an added bonus, the recipient of the intended malicious email will never become aware of the email in the first place, as it will never get sent to a spam or quarantine folder. Since it is completely blocked, emails are never delivered and end-users cannot be tricked into clicking on a malicious link or opening a dangerous attachment. To get a better sense of how Agari DMARC Protection accomplishes this through automation, see it in action. The one downfall to this is if legitimate emails are failing authentication and the email gets rejected, the receiver will never know they were receiving the intended email. For those organizations not actively using a reporting system to monitor authentication, it could take months to find out that legitimate email is not being delivered, potentially hurting marketing programs or other opportunities to engage with prospects, customers, and partners.
So Which Should You Choose?
At the end of the day, which policy you choose is ultimately the one that best suits your organization's needs. At Fortra, we recommend that all customers implement a p=reject policy to ensure complete protection for the recipients of your emails. That said, instead of feeling dejected, any policy beyond p=none is better when set to be quarantined or, even better, outrightly rejected.
If DMARC is your final destination, your first step is to check your record. Post-policy enforcement, Agari DMARC Protection can help improve your customer trust, decrease the time it takes to get to p=reject, maximize marketing efficacy, and reduce operational costs. Get the download on DMARC here.
